Introducing Mother Clucker, Part of the Byron Burger family
WEB ARK DIGITAL CASE STUDY - DECEMBER 31, 2021 - BY MAX HARRINGTON
Today we wanted to put the spotlight on one of our favourite new clients, Mother Clucker, part of the Byron Burger family. Already having a huge presence in the UK, we wanted to spotlight this client as they have been an absolute pleasure to work with and let us use our knowledge and skills to build a website that converts food orders and attracts new customers!
David approached Web Ark Digital to assist in developing their brand identity, as well as their new website. Their goal from the start was for all aspects of the brand to resonate and engage with their customers, whilst portraying trust and reliability, with a premium look and feel that matches their incredible brand.
We began work with an initial research and info gathering phase, analysing their competitors, own brand and how we could best execute this project to maximise new customer potential. We wanted to fully understand their history and ethos so that we could correctly position them within the market and alongside Byron Burgers.
“The primary black, red and green colouring creates a luxurious food appearance for our customers and we would like that to be showcased throughout the new website”
– David Hall, Head of Digital, Mother Clucker
When we started designing their website we knew that focusing on the customer journey in the age of online food ordering was paramount. We had to make sure the customer journey/process from start to finish was as easy as possible.
For the development of the website we chose to build within the WordPress CMS due to the ease of management both internally and externally post-launch, fulfilment integrations included Elementor Pro.
The design, layout and functionality of the site is optimised for ease of use for customer food orders. We integrated some unique additional features such as a Deliveroo API, ai-powered chat bot, re-marketing tools plus more.
Our approach and process resulted in an informative showcase restaurant website that is not only easy to navigate but also designed to attract the customer. The website is an evocative and effective platform that engages the user and progresses the brands goal in elevating their digital experience.
“Web Ark Digital have been brilliant from the first phone call I had with Michael. Their level of service has been impeccable, professional, and caring!
There isn’t anything they cant do, and they have an amazing team. They understood the designs I was after and theme I wanted for my website, and I was blown away with the finished product, it was more than I could ever have wished for. thanks guys!
I look forward to a long working relationship.”
David Hall, Head of Digital at Mother Clucker.