Web Ark Digital Develops 12 Restaurant Website
WEB ARK CASE STUDY - MAY 7TH, 2021
We wanted to take some time today to spotlight Wraps Pitas & Buns! WPB is based in the UK. Working alongside a highly creative team with outstanding chefs, they pride themselves with only the finest quality ingredients resulting in customer excellence.
Wraps, Pittas & Buns approached Web Ark Digital to assist in developing their brand identity, as well as their new restaurant website. Their goal from the start was for all aspects of the brand to resonate and engage with their customers, whilst portraying trust and reliability, with a premium look and feel that matches their incredible food selection.
We began work with an initial research and info gathering phase, analysing their competitors and how we could best execute this project to maximise conversion. We wanted to fully understand their history and ethos so that we could correctly position them within the market. One of our first moves however was to move the customer from Wix to WordPress.
“The primary White and pink colouring creates a luxurious food appearance for our customers and we would like that to be showcased throughout the new website”
– Shahid Hussain
When we started designing their website we knew that focusing on the customer journey in the age of online food ordering was paramount. We had to make sure the customer journey/process from start to finish was as easy as possible.
For the development of the website we chose to build within the WordPress CMS due to the ease of management both internally and externally post-launch, fulfilment integrations included Elementor Pro.
The design, layout and functionality of the site is optimised for customer food orders across 12 of WPB’s restaurants. We integrated some unique additional features such as a live chat, ai-powered chat bot, re-marketing tools plus more.
Our approach and process resulted in an informative showcase restaurant website that is not only easy to navigate but also designed to attract the customer. The website is an evocative and effective platform that engages the user and progresses the brands goal in elevating their digital experience.
“Max and his team were great to work with. They were patient and resolved all the issues that cropped up during the process. In addition, Max was also incredibly responsive, and answered all queries and emails promptly, which really helped us meet our deadlines. As a result, I would not hesitate recommending Max and his team to anyone who is looking for a website.”
Shahid Hussain, Creative Director at WPB.
View Website – wrapsandpittas.com